Coming Up PR, Episode 10- June 22, 2010

Telling a Compelling Story and Emotional Engagement

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0:45- Mary introduces today’s topics: telling a compelling story and emotional engagement. The idea came from two sessions she attended at the IABC World Conference and NXNE Interactive with speakers Mark Evans and Ze Frank

05:14- Mike gives some background on Ze Frank, including his earlier viral hits How to Dance Properly and The Show with Ze Frank

6:50- Mary describes Ze Frank’s session

11:17- Cheryl talks about the importance of emotional engagement in public relations

13:45- Mary reiterates Mark Evans’ message: the importance of telling a compelling story

16:24- Cheryl announces that Coming Up PR is going on summer hiatus! Mike, Mary and Cheryl will be back after Labour Day with all-new episodes

15:54- Cheryl wraps up the show. Have a great summer!

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