Coming Up PR, Episode 16 – November 23, 2010
Download on iTunes here
Stream on Posterous here
0:34 – Cheryl thanks John Cissel for listening to the show.
1:09 – Cheryl introduces the episode’s topic: Branded content with the example of Sony’s Xperia “Product Testing Institute” videos.
3:00 – Mary gives a definition of branded content
4:20 – Mike talks about how branded content is like the inverse of product placement.
5:39 – Mary cites a slideshow presented at a PRSA conference on branded content.
9:29 – Mike introduces the second topic for the day: Stella Artois’ La Societe – a social media consumer loyalty program that’s sort of like branded content.
16:01 – What happens if social media-generated branded content doesn’t develop the followers it targets? Or attracts the wrong kind of followers? Like people who are really into Saw 3?
18:41 – Cheryl wonders how tweets are monitored with #LaSociete.
21:30 - Mary, Cheryl and Mike close the show. But not before asking for free stuff from Stella Artois.
