Coming Up PR

Coming Up PR, Episode 16 – November 23, 2010

Download on iTunes here

Stream on Posterous here

0:34 – Cheryl thanks John Cissel for listening to the show.

1:09 – Cheryl introduces the episode’s topic: Branded content with the example of Sony’s Xperia “Product Testing Institute” videos.

3:00 – Mary gives a definition of branded content

4:20 – Mike talks about how branded content is like the inverse of product placement.

5:39 – Mary cites a slideshow presented at a PRSA conference on branded content.

9:29 – Mike introduces the second topic for the day: Stella Artois’ La Societe – a social media consumer loyalty program that’s sort of like branded content.

16:01 – What happens if social media-generated branded content doesn’t develop the followers it targets? Or attracts the wrong kind of followers? Like people who are really into Saw 3?

18:41 – Cheryl wonders how tweets are monitored with #LaSociete.

21:30 – Mary, Cheryl and Mike close the show. But not before asking for free stuff from Stella Artois.


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